POM-Certification Review

A customer’s child slips and falls. The child gets a scratch on the elbow but appears to be otherwise unhurt. What should the employees do FIRST?

• Get the first aid kit

• Ask the parent if the child is okay

• Gently suggest the child be more careful

• Notify the store manager

An associate has just been transferred to the clothing department of the store where she works. On her first day in the new department, a customer passes him onto another associate. How can the associate BEST be prepared to answer similar questions about seasonal merchandise in the future?

• Watch for the arrival of seasonal merchandise

• Follow up with the other associate to find out about the store’s seasonal merchandising plan.

• Try to find out the information by reading the company’s promotional material

• Wait for a friend who works in the buying department to come back from annual leave and ask them

One bag of potatoes costs a retail store $5.50. The retail store charges the customer $8.45 per bag. The retailer sold a total of 39 bags. What is their total revenue?

• $329.55

• $115.05

• $39.00

• $210.00

Micheal’s starting a new T-shirt business. He gets the T-shirts from his supplier for $5 each. For him to make a profit, he has to do what?

• Promotion

• Markdown

• Markup

• Flash Sale

A customer has $150 to spend on buying a gift. They could make their purchase either at Macy’s or at Nordstrom. What type of competitive relationship exists between these two retailers?

• Indirect competitors

• Replacement competitors

• Rival competitors

• Direct competitors

One of your co-workers in cosmetics has been out on an extended leave under the Family and Medical Leave Act. She calls you at work to say that she is returning in two days. She asks you to review the updates with her clientele book so she is ready to serve her customers upon her return. What do you?

• A. You find her clientele information and while you have her on the phone, you also ask her for some information about one of her clients who you have been serving in her absence.

• B. You ask her to contact the department manager with her request and explain that you cannot discuss anything business-related with her until she has returned to work.

• C. You ask her how she is doing and talk about the new restaurant in the mall, but you avoid any conversation about work as she is still on leave and tell her you will inform her upon her return.

• D. You find her clientele information and offer to provide her with the phone numbers of her clients so she can call them directly to inform them about her return.

What is the practice of presenting products in the most effective, attractive, very possible way possible to drive traffic, create interest, and encourage customers to make a connection with products is called?

• Merchandise Plan

• Curb appeal

• Category Review

• Visual Merchandising

What pricing strategy incentivizes customers to purchase items, but also makes room for new items and clears out space for other products?

• Markdown

• Vendor pricing

• Keystone Pricing

• Flash Sale

Entering a product code inaccurately for a purchase will affect which of the following?

• Customer’s credit rating

• Customer’s identification records

• Inventory tracking records

• Salesperson’s ID record

An online retailer is sending a 10% off coupon in the email to first-time users when they subscribe to their page. What type of promotional strategy is this retail using?

• Personal Selling

• Discount Pricing

• Advertising

• Direct Marketing