Entrepreneurship- Ch 2 Quiz

Brand Preference is when

• People accept no substitutes for the product
• People recognize the product
• The company gets value from the factors people associate with the brand name
• People use the brand regularly

What brand type is characterized as being seperate products with different names but all tied together under a larger brand?

• Manufacturer's
• Private Label
• Family
• Individual

GoPro and Red Bull coming together is an example of:

• Private Labels
• Knock Offs
• Co-Branding
• Trademarks

What is it called when people make imitations of a highly popular brand item?

• Generic
• Knock Offs
• Substitutes
• Alternatives

______ is the covering or wrapping that protects and promotes a product.

• Packaging
• Branding
• Product Differentation
• Trademarks

_______ are the parts of a brand that can be expressed in words.

• Brand Managers
• Brand Marks
• Brand Names
• Trademarks

What brand type is characterized by an individual company creating a product and branding it using the company name?

• Manufacturer's
• Private Label
• Family
• Individual

___________ involves attracting customers by creating products that stand out as different from their competitors.

• Branding
• Packaging
• Product Differentation
• Brand Management

The Twitter bird is an example of a

• brand manager
• brand name
• knock off
• brand mark

Which of the following is not a stage of the product life cycle?

• Introduction

• Maturity

• Trough

• Growth