
Scent Marketing Concepts and Strategies
Interactive Video
•
Business
•
9th - 10th Grade
•
Hard

Mia Campbell
FREE Resource
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10 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the primary focus of scent marketing?
Direct advertising
Subconscious influence
Visual branding
Auditory branding
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How does combining scent with visual marketing affect memory?
It only affects short-term memory
It weakens memory retention
It has no effect on memory
It strengthens long-term memory
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is an example of a scent that can make a store seem cleaner?
Lavender
Lemon
Vanilla
Coffee
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is 'billboard scenting' in the context of scent marketing?
Using multiple scents in one store
A subtle scent that is barely noticeable
Changing scents based on customer feedback
A strong, consistent scent across all locations
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which brand is known for using billboard scenting?
Nike
Apple
Abercrombie and Fitch
Starbucks
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is crucial when creating a scent for a brand?
Using the most popular scent
Aligning with the brand's visual identity
Making it as strong as possible
Changing it frequently
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How is scent typically diffused in stores?
Via HVAC systems
With air fresheners
Using scented candles
Through open windows
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