Scent Marketing Concepts and Strategies

Scent Marketing Concepts and Strategies

Assessment

Interactive Video

Business

9th - 10th Grade

Hard

Created by

Mia Campbell

FREE Resource

The video explores scent marketing, a strategy that uses scents to enhance customer experiences. It discusses how scent marketing can influence emotions and behaviors, citing research that shows its effectiveness in improving memory and perception. Examples include museums and retail stores using scents to create specific atmospheres. The video also highlights challenges, such as mismatched scents leading to negative reactions, and concludes with a sponsor message from American Express.

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10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary focus of scent marketing?

Direct advertising

Subconscious influence

Visual branding

Auditory branding

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does combining scent with visual marketing affect memory?

It only affects short-term memory

It weakens memory retention

It has no effect on memory

It strengthens long-term memory

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is an example of a scent that can make a store seem cleaner?

Lavender

Lemon

Vanilla

Coffee

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is 'billboard scenting' in the context of scent marketing?

Using multiple scents in one store

A subtle scent that is barely noticeable

Changing scents based on customer feedback

A strong, consistent scent across all locations

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which brand is known for using billboard scenting?

Nike

Apple

Abercrombie and Fitch

Starbucks

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is crucial when creating a scent for a brand?

Using the most popular scent

Aligning with the brand's visual identity

Making it as strong as possible

Changing it frequently

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How is scent typically diffused in stores?

Via HVAC systems

With air fresheners

Using scented candles

Through open windows

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