Conversion Rate Skill Drill

What is the formula for calculating the Conversion Rate?

• Traffic ÷ Boxes

• Boxes ÷ Traffic

• Traffic × Boxes

Fill in the blank: A higher Conversion Rate means ______ money.

• more

• less

• equal

• no

According to the Store Conversion Report, what is the Conversion Rate for the employee with 265 traffic and 53 boxes sold?

• A) 14.11%

• B) 6.67%

• C) 20.00%

Which of the following is an example of how you can maximise your customer interactions and improve your Conversion Rate?

• Offering personalized recommendations

• Ignoring customer feedback

• Reducing customer service hours

• Increasing product prices

Conversion Rate is important because:

• it measures the effectiveness of a marketing campaign.

• it directly impacts your paycheck.

• it decreases the cost of advertising.

• it improves customer satisfaction.

How do we increase our Conversion Rate?

• Look for ways to add on another box (Connected Device, Pull Through, etc.).

• Offer a quick account analysis to make sure the plan they are on is working for them

• By enhancing customer service

• Both A and B

A higher Conversion Rate equals:

• Increased sales

• Decreased sales

• No change in sales

• Increased website traffic

What is the Conversion goal?