Ethics and Implications of Data Analysis

Ethics and Implications of Data Analysis

Assessment

Interactive Video

Computers

10th - 12th Grade

Practice Problem

Hard

Created by

Lucas Foster

FREE Resource

The video discusses the implications of internet privacy and how online activities can be tracked and analyzed to predict personal traits. It highlights Dr. Michael Kaczynski's model that uses Facebook Likes to determine personality traits and political affiliations. The video also explores how data is used in marketing and political campaigns, emphasizing the power of algorithms to interpret subtle data differences. Ethical concerns are raised about the misuse of data by governments and companies, especially in less liberal countries, where revealing personal traits can be dangerous.

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10 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a major concern about online activities discussed in the video?

They can be tracked and analyzed.

They are always secure.

They can lead to increased privacy.

They are never monitored.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a potential benefit of tracking online activities?

More convenient life

Guaranteed anonymity

Reduced internet speed

Increased privacy

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does Dr. Michael Kaczynski's model use to predict personal traits?

Amazon purchases

Email content

Facebook Likes

Twitter followers

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What can Dr. Kaczynski's model predict using Facebook Likes?

Your favorite color

Your political views

Your favorite food

Your height

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What can psycho-demographic profiles be used for?

Improving internet speed

Enhancing video quality

Crafting personalized marketing messages

Blocking unwanted ads

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How can computers detect patterns in data that humans might miss?

By using human intuition

By focusing only on political data

By analyzing millions of data points

By ignoring irrelevant data

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a challenge for humans when interpreting data like music preferences?

Music preferences are irrelevant to data analysis.

Humans can easily interpret all data.

Music preferences are always clear indicators.

Both political parties may listen to the same music.

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