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2. Marketing

Authored by Mr B Crampton

Business

10th Grade

2. Marketing
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57 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

State the importance to a business of identifying and understanding customers.

It helps in targeting marketing efforts effectively.

It increases the cost of production.

It reduces the need for market research.

It decreases customer satisfaction.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Informing customers is a purpose of marketing within a business because it:

builds brand awareness and educates consumers about products or services.

increases production costs significantly.

focuses solely on internal business operations.

ignores customer feedback and preferences.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Increasing sales is a purpose of marketing within a business because it:

attracts more customers and increases revenue

reduces production costs

improves employee satisfaction

decreases market competition

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one of the purposes of market research?

Identifying and understanding customer needs

Increasing production costs

Reducing employee benefits

Expanding office space

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a questionnaire in the context of primary research methods?

A tool for collecting data from respondents

A method of statistical analysis

A type of experimental research

A form of qualitative observation

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Interviews are used for what purpose in primary research methods?

Collecting quantitative data

Gathering qualitative insights

Testing hypotheses

Analyzing statistical data

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Trialling in primary research methods involves:

testing the research design on a small scale

collecting data from all participants

analyzing the final results

publishing the research findings

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