2. Marketing

State the importance to a business of identifying and understanding customers.

• It helps in targeting marketing efforts effectively.

• It increases the cost of production.

• It reduces the need for market research.

• It decreases customer satisfaction.

Informing customers is a purpose of marketing within a business because it:

• builds brand awareness and educates consumers about products or services.

• increases production costs significantly.

• focuses solely on internal business operations.

• ignores customer feedback and preferences.

Increasing sales is a purpose of marketing within a business because it:

• attracts more customers and increases revenue

• reduces production costs

• improves employee satisfaction

• decreases market competition

What is one of the purposes of market research?

• Identifying and understanding customer needs

• Increasing production costs

• Reducing employee benefits

• Expanding office space

What is a questionnaire in the context of primary research methods?

• A tool for collecting data from respondents

• A method of statistical analysis

• A type of experimental research

• A form of qualitative observation

Interviews are used for what purpose in primary research methods?

• Collecting quantitative data

• Gathering qualitative insights

• Testing hypotheses

• Analyzing statistical data

Trialling in primary research methods involves:

• testing the research design on a small scale

• collecting data from all participants

• analyzing the final results

• publishing the research findings

How are focus groups used in primary research methods?

• Focus groups are used to gather qualitative data through group discussions.

• Focus groups are used to collect numerical data through surveys.

• Focus groups are used to conduct experiments in controlled environments.

• Focus groups are used to analyze statistical data from large samples.

What is one advantage of a questionnaire?

• Expensive to carry out

• Cheap to carry out

• Difficult to target customers

• Time-consuming

What is another advantage of a questionnaire?

• Easy to target customers

• Hard to analyze results

• Requires face-to-face interaction

• Limited reach