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A distribution channel is ...

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a chain of businesses or intermediaries through which a good or service passes until it reaches the final buyer or the end consumer.

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Distribution channels can include Wholesalers, Distributors, Retailers.

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Wholesalers, Distributors, Retailers

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A distribution channel can be direct or indirect ...

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True

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Distribution channels are part of the downstream process, answering the question ... How do we get our product to the consumer?

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How do we get our product to the consumer?

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In a direct distribution channel ...

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the manufacturer sells directly to the consumer.

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Indirect channels involve ...

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multiple intermediaries before the product ends up in the hands of the consumer.

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What are the 4 Ps of marketing?

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Product, Price, Place, Promotion

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Product, price, promotion, and place form the 4 Ps of the marketing mix are ...

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key factors that are involved in the marketing of a good or service.

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Product refers to ...

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a good or service that a company offers to customers.

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Price refers to ..

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the cost consumers pay for a product