Marketing Mix Trivia

Front

A distribution channel is ...

Back

a chain of businesses or intermediaries through which a good or service passes until it reaches the final buyer or the end consumer.

Front

Distribution channels can include Wholesalers, Distributors, Retailers.

Back

Wholesalers, Distributors, Retailers

Front

A distribution channel can be direct or indirect ...

Back

True

Front

Distribution channels are part of the downstream process, answering the question ... How do we get our product to the consumer?

Back

How do we get our product to the consumer?

Front

In a direct distribution channel ...

Back

the manufacturer sells directly to the consumer.

Front

Indirect channels involve ...

Back

multiple intermediaries before the product ends up in the hands of the consumer.

Front

What are the 4 Ps of marketing?

Back

Product, Price, Place, Promotion

Front

Product, price, promotion, and place form the 4 Ps of the marketing mix are ...

Back

key factors that are involved in the marketing of a good or service.

Front

Product refers to ...

Back

a good or service that a company offers to customers.

Front

Price refers to ..

Back

the cost consumers pay for a product