Strategic Communication and Advertising Quiz

What amount of your audience sees and hears an ad?

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What are examples of a call to action (CTA) in an ad?

• QR code

• announcing an event

• “buy now” button

When is research useful for public relations and advertising?

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Which of the following statements about strategic communication is not correct?

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According to the chapter, what does the acronym SWOT stand for?

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Which of the following are inputs or reference points that do not inform the key performance indicators for a CE or brand, according to the chapter?

• Anything that is not directly related to the critical audience, their perceptions, the brand's goals interacting with the audience, or the measured objectives.

• Anything that is strictly internal, and does not relate to the audience.

What is key in the component of setting communication objectives?

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Who is most likely to have seen all the portfolios before the application of the Five C’s?

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Which of the following is the best method for arriving at a communication budget that addresses the critical audiences?

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In a large organization, different functional areas will simultaneously communicate to an assortment of internal and external audiences. Which of the following examples is not correct?

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