Strategic Communication and Advertising Quiz

Strategic Communication and Advertising Quiz

University

35 Qs

quiz-placeholder

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Strategic Communication and Advertising Quiz

Strategic Communication and Advertising Quiz

Assessment

Quiz

Design

University

Practice Problem

Hard

Created by

Lesi El

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35 questions

Show all answers

1.

OPEN ENDED QUESTION

3 mins • 1 pt

What amount of your audience sees and hears an ad?

Evaluate responses using AI:

OFF

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are examples of a call to action (CTA) in an ad?

QR code

announcing an event

“buy now” button

3.

OPEN ENDED QUESTION

3 mins • 1 pt

When is research useful for public relations and advertising?

Evaluate responses using AI:

OFF

4.

OPEN ENDED QUESTION

3 mins • 1 pt

Which of the following statements about strategic communication is not correct?

Evaluate responses using AI:

OFF

5.

OPEN ENDED QUESTION

3 mins • 1 pt

According to the chapter, what does the acronym SWOT stand for?

Evaluate responses using AI:

OFF

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following are inputs or reference points that do not inform the key performance indicators for a CE or brand, according to the chapter?

Anything that is not directly related to the critical audience, their perceptions, the brand's goals interacting with the audience, or the measured objectives.

Anything that is strictly internal, and does not relate to the audience.

7.

OPEN ENDED QUESTION

3 mins • 1 pt

What is key in the component of setting communication objectives?

Evaluate responses using AI:

OFF

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