What amount of your audience sees and hears an ad?

What are examples of a call to action (CTA) in an ad?

• QR code

• announcing an event

• “buy now” button

When is research useful for public relations and advertising?

Which of the following statements about strategic communication is not correct?

According to the chapter, what does the acronym SWOT stand for?

Which of the following are inputs or reference points that do not inform the key performance indicators for a CE or brand, according to the chapter?

• Anything that is not directly related to the critical audience, their perceptions, the brand's goals interacting with the audience, or the measured objectives.

• Anything that is strictly internal, and does not relate to the audience.

What is key in the component of setting communication objectives?

Who is most likely to have seen all the portfolios before the application of the Five C’s?

Which of the following is the best method for arriving at a communication budget that addresses the critical audiences?

In a large organization, different functional areas will simultaneously communicate to an assortment of internal and external audiences. Which of the following examples is not correct?