Unique Selling Proposition Quiz

A company whose Unique Selling Proposition (USP) is “the exclusive store that carries Big John’s Fishing Poles” is basing its USP on:

• product

• price

• place

• promotion

A company whose Unique Selling Proposition (USP) is “Homemade Chicago style pizza at the lowest price” is basing its USP on:

• product and place

• price and product

• place and promotion

• promotion and product

A company’s brand ____________will be called into question if it can’t or doesn’t follow through and deliver on its Unique Selling Proposition (USP)

• design

• segmentation

• authenticity

• disclaimers

The goal of the Unique Selling Proposition (USP) is to:

• describe how your product is better than your competition

• convey how your product is unique

• compel your target market customers to spend money buying your product

• all the above

A great Unique Selling Proposition (USP) starts with a great product. A USP should come naturally, which means often you can simply:

• create a slight variation of what your competitors are already doing

• let your vendor/suppliers create the USP for you

• take credit for what you are already doing

• hire a marketing firm to help

A company’s Unique Selling Proposition (USP) needs to resonate with its target market, while also being:

• concise and segmented

• a pure service and precise

• precise and competitive

• concise and precise

When advertising your Unique Selling Proposition (USP), remember that customers can generally:

• remember one or maybe two things

• remember three or maybe four things

• determine where to buy the product

• know the promotional pricing to take advantage of

A well-crafted, well-defined, often-repeated, easy to understand Unique Selling Proposition (USP) can be a real leadership tool, in that it can:

• ensure above average profit margins are made

• inspire and motivate your team towards a common goal

• create channels of revenue based on market segmentation

• define the variables of the business plan and proforma

An effective Unique Selling Proposition (USP) understands and focuses on the wants and needs of its:

• target market

• employees

• shareholders

• total market size

What is a key characteristic of a strong Unique Selling Proposition (USP)?

• It should be similar to competitors' USPs

• It should be unique and memorable

• It should focus on the company's history

• It should be complex and detailed