Chapter01

What is the primary goal of an e-commerce marketing strategy?

• To build brand awareness

• To focus on traditional marketing methods

• To limit customer interaction

• To maintain offline advertising

Which of the following strategies is essential for customer retention in e-commerce?

• Providing high-quality customer service

• Minimizing product offerings

• Relying only on email communication

• Avoiding promotional activities

Which payment method is most commonly used by consumers in e-commerce transactions?

• Cryptocurrency

• Cash on delivery

• Credit and debit cards

• Bank transfer

Which of the following best describes the value proposition in an e-commerce business strategy?

• The process of creating customer loyalty

• The benefits that a company promises to deliver to customers

• The physical location of a business

• The methods used to process transactions

What is the role of the revenue model in an e-commerce business?

• To determine the quality of the website design

• To define how a business will earn money

• To track customer behavior on the site

• To select the products to sell

What defines the competitive advantage of an e-commerce company?

• The ability to offer lower-quality products at a higher price

• Unique attributes or capabilities that allow a company to outperform competitors

• Focusing only on customer service

• Limiting product offerings to a small selection

What is the role of organizational development in an e-commerce business?

• The creation of physical storefronts to complement online sales

• Structuring the company to support scalability, efficiency, and innovation

• Limiting hiring to a small group of senior executives

• Ensuring that the business only focuses on product design

Which of the following best describes the value proposition in the context of e-commerce?

• The discount rates provided to customers

• The unique value the business promises to deliver to its customers

• The size of the company's inventory

• The company's annual revenue projections

What is typically a challenge in the competitive environment of an e-commerce business?

• Constant innovation in customer-facing technology

• Gaining access to competitors' financial records

• A limited number of customers within the target market

• Difficulty managing customer relationships

In e-commerce, what is the primary role of identifying market opportunity?

• To select the physical location for the business

• To discover and exploit areas where the business can generate profits based on demand

• To decide on the company logo and website design

• To focus on internal company policies