môn BRA lần 5 :>

The performance of a brand is also ........... on the actions taken by outside suppliers and marketing partners.

• A. Countable

• B. Reactive

• C. Dependent

To provide central coordination, the firm should establish a position responsible for overseeing the _________ of the brand charter and brand equity reports.

• A. Understanding

• B. Implementation

• C. Usage

Virtually every marketing dollar spent today must be justified as both effective and efficient in terms of

• A. Return on investment (ROI)

• B. Return on marketing investment (R O M I)

• C. Profit

Brand equity responsibilities clearly define organization _________ with respect to the brand

• A. Responsibilities

• B. Responsibilities and processes

• C. Processes

• D. Intention

Brand equity responsibilities include:

(Check all that apply)

• A. Overseeing Brand Equity

• B. Organizational Design and Structures

• C. Managing Marketing Partners

• D. All are true

……………………………….provide a current, comprehensive profile of how all the products and services sold by a company are marketed and branded.

• Brand inventory

• Brand exploratory

• Brand positioning

• Brand building

Research directed to understanding what consumers think and feel about the brand and act toward it in order to better understand sources of brand equity as well as any possible barriers is called……………………………….

• Brand inventory

• Brand exploratory

• Brand positioning

• Brand building

audit and could help generate useful insights regarding a brand's online presence.

• Digital marketing review

• Social media review

• Online marketing review

• Digital marketing audit

Process of monitoring and analyzing the perception and performance of a brand within its target audience or market is called………………………………..

• 1. Corporate or family brand tracking

• Product-brand tracking

• Global tracking

……………………………….provides relevant guidelines to marketing managers and key marketing partners.

• Brand charter or bible

• Brand equity report

• Brand equity responsibilities