Unit 6 Review

What are demographics most commonly used for in marketing?

• Identifying personal attributes among consumers
• Calculating company profits
• Designing company logos
• Setting product prices

Which of the following is NOT a common demographic category?

• Age
• Gender
• Race and ethnic origin
• Product preference

How can companies obtain demographic data?

• By guessing consumer preferences
• From government agencies like the U.S. Census Bureau
• By analyzing social media likes
• By monitoring TV ratings

Why is knowing the target market important for businesses?

• It helps in setting higher prices
• It allows companies to create personalized ads
• It ensures wider media coverage
• It simplifies product design

What should a company consider when defining its target market?

• Customer complaints
• Competitors' target markets
• Employee satisfaction
• Supplier locations

Which of the following is NOT one of the effective logo principles discussed in class?

• Simple
• Elegance
• Versatile
• Appropriate

Which of the following is NOT part of the 5 P's of marketing?

• Product
• Price
• Promotion
• Publicity

Why is the 'Place' aspect of the marketing mix important?

• It determines the color scheme of marketing materials
• It influences where customers can access the product
• It sets the timeline for product launches
• It identifies potential investors

What should be included in a commercial?

• Forgettable Headline
• Weak Image
• Call to action
• No connection to the viewer

Which company is known for targeting young aspiring athletes and runners with motivational ads?

• Apple
• Google
• Nike
• ESPN