Business and Marketing Concepts

To make decisions and take actions that involve uncertainty, potential loss, and the possibility of failure.

• Risk

• Certainty

• Stability

• Security

A short and striking or memorable phrase used in advertising.

• Tagline

• Slogan

• Motto

• Catchphrase

Determines how much you charge for your product or service. This can depend on several factors, including competitor pricing, production costs and brand image.

• Cost

• Price

• Value

• Expense

A symbol, word, or words legally registered or established by use as representing a company or product.

• Trademark

• Copyright

• Patent

• Brand

The exclusive legal right, given to an originator or an assignee to print, publish, perform, film, or record literary, artistic, or musical material, and to authorize others to do the same.

• Trademark

• Patent

• Copyright

• License

A risk management technique that involves shifting the financial liability of a risk to another party.

• Transfer Risk

• Mitigate Risk

• Accept Risk

• Avoid Risk

Natural phenomena that can cause damage to property or create safety hazards.

• Natural Risk

• Environmental Hazard

• Geological Threat

• Meteorological Event

The potential for individuals in an organization to inadvertently or intentionally compromise security through their actions, decisions, or behaviors.

• Human Risk

• Operational Risk

• Technical Risk

• Environmental Risk

The amount of risk your organization is at due to shifts in macroeconomic forces.

• Economic Risk

• Market Volatility

• Operational Risk

• Credit Risk

Allows you to really get to know your potential buyer and their organisation. It’s important to do a needs assessment or analysis so you can determine how your product or service will align with the buyer’s requirements.

• Discovery

• Evaluation

• Implementation

• Negotiation