Marketing Exam

A system of gathering, storing, and using customer data for marketing directly to customers based on their histories.

• database marketing

• Data Mining

• Market Segmentation

• Targeted Advertising

• A

The process of communicating with potential customers in an effort to influence their buying behavior.

• Marketing

• Sales

• Promotion

• Public Relations

A specific group of customers whose needs a company will focus on satisfying.

• Market Segmentation

• Customer Profile

• Value Proposition

• Target Market

A document describing business and marketing objectives and the strategies and tactics to achieve them.

• Marketing Plan

• Marketing Strategy

• Operational Plan

• Financial Report

Write the letter of the correct term for each definition on the line provided. 5. _____ Consists of dynamic activities that identify, anticipate, and satisfy customer demand while making a profit.

• Marketing

• Sales

• Production

• Distribution

The strategy for using the elements of product, price, place, and promotion.

• Marketing Mix

• Product Life Cycle

• Market Segmentation

• Brand Positioning

A purchase made quickly and with little thought.

• Routine Buying Decision

• Planned Purchase

• Luxury Item

• Essential Item

Motivators or change factors from outside the business.

• Internal Factors

• Financial Incentives

• Employee Engagement

• External Factors

Write the letter of the correct term for each definition on the line provided. 9. _____ Anything that can be bought or sold.

• Product

• Services

• Assets

• Liabilities

Focuses on building long-term relationships with customers.

• Transactional Marketing

• Relationship Marketing

• Direct Marketing

• Content Marketing