Social Media Marketing Certification Practice Part 3.1

Prince & Caputo has crafted several blog posts about men’s fashion. It wants to increase brand awareness, so it decides to run an ad campaign on Facebook to promote these blog posts. Which of the following is Prince & Caputo using?

• Organic media marketing

• User-generated content

• Paid social media advertising

• Earned media

Which of the following countries has the most Snapchat users?

• France

• The United Kingdom

• The United States

• India

SkatePerk tracks the number of people who visit its website from its Facebook account. Which of the following metrics is it likely tracking?

• Referral traffic

• Audience growth

• Revenue

• Audience size

DataDriver shares a report on Twitter of various digital marketing trends. The report is designed creatively; the data is represented visually, incorporating images and a bit of text. Which of the following best captures what DataDriver shared on Twitter?

• A stock image

• A GIF

• An infographic

• A status update

Which of the following best describes a social media audit?

• The process of gathering and analyzing data and behavior from social media profiles, then using that data to make better business decisions

• A business metric used to evaluate the success of an organization, employee, etc.

• An examination of a business’ social media activity

• The process of gathering and analyzing information about customers’ needs and preferences.

This form of marketing tries to reach consumers through general media advertising as well as through in-person contact.

• Outbound

• Inbound

• Organic

• None of the above

Sweater Weather, a sweater retailer, manually selects its target audience on Facebook based on location, age, and language. Which of the following types of Facebook audience targeting is it using?

• Core audiences

• Lookalike audiences

• Custom audiences

• Randomized audiences

Which of the following social media sites has the most active monthly users?

• Instagram
• Facebook

• YouTube

• Twitter

What do Instagram, Oculus, and WhatsApp all have in common?

• They are owned by Facebook.

• They were all originally social media sites.

• They are the top three largest social media sites.

• They are social media planning programs.

What are the three main goals of marketing?

• Build customer awareness, acquire new customers, and create new products

• Increase sales, build customer awareness and loyalty, and acquire new customers

• Write promotional emails, create ad campaigns, and acquire new customers

• Increase sales, optimize ad and marketing campaigns, and create concepts for new products