Marketing and the information age

The company sent out email ______ to all customers about the new product launch.

• transaction

• alerts

• convergence

• subordinates

If a company offers ______ compared to its rivals, customers are more likely to choose their products.

• profitable

• strategic asset

• superior value

• marketing intelligence activities

The manager asked his ______ to complete the report by the end of the day.

• practitioners

• resellers

• subscribers

• subordinates

The two different technologies are showing signs of ______, eventually working together seamlessly.

• alerts

• convergence

• competitive advantage

• transaction

It ______ to invest in employee training if you want to improve the quality of your services.

• to withhold

• to mount

• to make sense

• to yield a profit

Some companies try to ______ public opinion through misleading advertisements.

• to evaluate

• to discriminate

• to manipulate

• to term sth

Gathering information about competitors is a key part of ______.

• transaction

• alerts

• marketing intelligence activities

• convergence

Receiving ______ allows businesses to react quickly to changing market trends.

• strategic asset

• superior value

• on-time information

• profitable

Experienced ______ can offer valuable insights into industry best practices.

• practitioners

• resellers

• subscribers

• subordinates

A ______ business model ensures long-term success and growth.

• strategic asset

• superior value

• profitable

• on-time information