WOW! - LOGO DESIGN TEST BANK

What is the definition of a logo, in your words?

Another name for a logo is a ______.

• icon

• mark

• emblem

• brand

• symbol

Match the term with each concept of the golden rules of logo design:

• Memorability

• 
• Versatility

• 
• Timelessness

• 
• Simplicity

• 
• Appropriateness

• 

It is a good practice to review the logos in color and in black and white versions.

• True

• False

What type of logo is a typography-based logo that’s comprised of a few letters, usually a company’s initials?

• Emblem

• Combination mark

• Lettermark

• Abstract

• Wordmark

What type of logo is a type-based logo that focuses on the name of a business?

• Mascot

• Combination mark

• Lettermark

• Abstract

• Wordmark

What type of logo is best used for companies with strong brand identities?

• Emblem

• Pictorial

• Lettermark

• Abstract

• Wordmark

What type of logo best conveys its concept symbolically without relying on cultural meaning and the implications of a specific image?

• Abstract

• Emblem

• Wordmark

• Mascot

• Combination mark

What type of logo works for companies that want to create a wholesome atmosphere by appealing to families and children?

• Wordmark

• Abstract

• Pictorial

• Mascot

• Combination mark

What type of logo consists of a typeface inside a symbol or an icon, making the name and design rigidly entwined? They are also called badge logos.

• Pictorial

• Wordmark

• Emblem

• Abstract

• Combination mark