Brand Identity

What is a brand?

• A logo

• A company’s name

• The overall perception of a company or product

• A marketing strategy

Which of the following is NOT part of brand identity?

• Logo

• Color palette

• Customer reviews

• Typography

What does a strong brand identity help achieve?

• • Avoid competition

• • Confuse customers

• • Build trust and loyalty

• • Reduce sales

What is the purpose of a tagline in branding?

• To describe the company’s history

• To provide legal information

• To communicate the brand’s promise or mission

• To list products

Which company is known for its emotional branding strategy?

• Apple

• Coca-Cola

• Nike

• All of the above

A strong brand identity guarantees immediate business success.

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A brand identity only includes visual elements like logos and colors.

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Consistency in branding helps customers recognize and trust a brand.

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A unique value proposition explains how a brand stands out from competitors.

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Brand personality refers to the emotions and characteristics associated with a brand.

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