Intro, Marketing Concept, & Functions

What is the main goal of marketing?

• To increase advertising

• To create value for customers and help businesses succeed

• To make products look cool

• To lower prices for all consumers

Which idea is not part of the marketing concept?

• Customer satisfaction

• Making decisions without customer input

• Company goals

• Team effort

The marketing concept focuses on:

• Selling products before understanding the customer

• Producing as many products as possible

• Understanding customer needs and building products around them

• Offering the cheapest product on the market

Which of the following is not one of the 7 functions of marketing?

• Distribution

• Financing

• Packaging

• Promotion

What is the role of Marketing Information Management?

• To set prices for new products

• To gather and analyze data to help make decisions

• To handle all product advertising

• To manage a company's employees

A company offering a "Buy Now, Pay Later" plan is an example of which marketing function?

• Selling

• Financing

• Promotion

• Pricing

Which marketing function involves deciding how products get to customers?

• Distribution

• Product/Service Management

• Selling

• Promotion

Which of these activities would most likely fall under Product/Service Management?

• Offering a seasonal sale

• Creating a new flavor or soft drink

• Running a social media ad

• Asking for customer reviews

A business using social media ads to attract customers is using which function?

• Distribution

• Pricing

• Promotion

• Financing

What might a company do if market research shows sales are dropping online?

• Increase product prices

• Look into improving their website or reducing shipping costs

• Hire more salespeople

• Stop collecting customer data