Chapter 4 Test - Marketing Mix

What is prestige pricing?

• Selling at a high price in order to create a feeling of superior quality and social status.

• Selling at a normal price in order to create a feeling of normal quality and social status.

• Selling at a low price in order to create a feeling of inferior quality and social status.

Which of the following data could be considered psychographic data?

• The city in which someone lives.

• How many hours someone watches reality shows.

•  The amount of money that someone earns in a year.

• The favorite music genre or singer of a person.

Which one is the correct definition of advertising?

• Advertising is a paid form of communication sent out by a business about a product or service

• Advertising is the process of communication managed by a business or a company.

• Advertising is an essential element in marketing which has the ability to communicate effectively with customers.

The 4p's stand for….

• Price, product, distribution and promotion

• Production, selling, marketing and distribution.

• Price, product, promotion and publicity.

Which one of the following is a medium of advertising?

• Friend advertising

• Outdoor advertising

• Personal advertising

Which of the following is a Marketing Mix area?

• Price

• Manage

• Door

• Cost

Marketing is all of the processes of…

• Planning,pricing,promoting, and failing 

• Planning,pricing,promoting,distributing and control market

• Planning, pricing, promoting, distributing and selling

• Planning,pricing,promoting and managing

What are market segments?

• Market segments are groups of entrepreneurs who share a business.

• Market segments are similar businesses but with different bosses. 

• Market segments are the different types of businesses but with something in common.

• Market segments are groups of customers who share common characteristics.

Data that help you determine how often potential customers use a particular service are called psychographic.

• Verdadero
• FALSO

What are the three step oh how to get data:

• Advertising, price and promotion

• Psychographics, demographics, use data.

• Survey, observation and focus group.