M_IC

What does STP stand for in marketing?

• Strategy, Targeting, Planning

• Segmentation, Targeting, Positioning

• Selling, Tactics, Pricing

• Structure, Trends, Promotion

Which of the following is not part of the traditional marketing mix?

• Product

• Price

• People

• Promotion

Product depth refers to:

• Number of product lines

• Variations within a product line

Which targeting strategy focuses on multiple segments with separate offerings?

• Undifferentiated

• Differentiated

• Concentrated

• Micromarketing

Positioning involves:

• Identifying competitors

• Influencing consumer perception

• Lowering prices

• Market research

Psychographic segmentation considers:

• Age

• Gender

• Personality and lifestyle

• Location

Which positioning strategy compares a product directly with competitors?

• Competitive positioning

• Emotional positioning

• Attribute positioning

• Symbolic positioning

A company using undifferentiated marketing:

• Targets a specific niche

• Ignores segment differences

• Customizes products

• Charges higher prices

Benefit segmentation is based on:

• Income level

• Perceived value of the product

• Climate

• Usage rate

Positioning maps help in identifying:

• Price fluctuations

• Product placement

• Market opportunities

• Cultural factors