Design Project Management - Exam 1

What is a key characteristic of design as a socio-economic activity?

• It focuses solely on aesthetics.
• It involves contradictory processes.
• It excludes client input.
• It is always elitist.

What is the purpose of the Design Thinking Process?

• To make design more inclusive and practical.
• To emphasize luxury design.
• To eliminate contradictions in design.
• To focus only on artistic creativity.

Which factor is NOT directly influential in a design project’s success?

• Budget.
• Client communication.
• Public holidays.
• Timescale.

What is one way design adds value to organizations or society?

• By reducing competition among designers.
• By fostering innovation and solving problems creatively.
• By focusing only on high-end markets.
• By prioritizing aesthetics over functionality.

Which of the following is NOT a characteristic of a project?

• It has a defined start and end date.
• It produces unique deliverables.
• It operates as a continuous, recurring process.
• It is constrained by time, scope, and cost.

How does a design project manager differ from a general project manager?

• They focus only on financial aspects of the project.
• They require strong soft skills like communication and leadership in creative contexts.
• They do not need to manage timelines or budgets.
• They work exclusively with technical drawings.

What is one key element of any business?

• Undefined goals and objectives.
• Clear mission, vision, and values statements.
• Avoiding competition entirely.
• Focusing only on profits without structure.

Which legal structure allows shared ownership among members or employees?

• Corporation.
• Cooperative.
• Sole proprietorship.
• Limited company.

What does the mission of a business represent?

• The future aspirations of the company.
• The ethical principles guiding its operations.
• The purpose and reason for its existence today.
• The financial goals for the next five years.

What is an advantage of targeting niche markets?

• Higher profit margins due to specialized services/products.
• Increased competition within the market segment.
• Broad marketing strategies for diverse audiences.
• Reduced focus on specific demographics or needs.