The role of technology in marketing communications

What is a primary function of Augmented Reality (AR) in advertising?

• Creating a fully immersive digital environment

• Blocking all real-world distractions

• Adding digital elements to the real world for interactive experiences

• Allowing users to code their own advertisements

According to the article, how do VR and AR enhance Integrated Marketing Communications (IMC)?

• By reducing the need for social media

• Through consistent, interactive experiences across platforms

• By replacing print and television advertising

• Through influencer partnerships only

What is a major strength of VR and AR in media communications?

• Reduced hardware requirements

• Lower marketing costs

• High user engagement and immersion

• Guaranteed global reach

What kind of advertising did Warner Bros. use before releasing the Barbie movie in 2023?

• Virtual reality game

• Interactive billboard

• AR wardrobe filters on Snapchat

• 3D printed merchandise

What cognitive marketing model suggests AR/VR help consumers make more informed decisions?

• The Behavioural Model

• The Cognitive Model of Consumer Behaviour

• The Transactional Model

• The Diffusion of Innovations Theory

Which of the following is a weakness of AR and VR technology?

• branch reach

• immersive experience

• user engagement

• high developmental costs

What is an ethical concern related to AR and VR advertising for younger audiences?

• Too many customisation options

• Passive advertising that may go unnoticed

• Requiring physical presence in stores

• Encouraging reading over interaction

Which of the following is true about the current state of AR/VR according to the article?

• It is expected to decrease in popularity by 2029

• The global market for AR/VR is still in early stages but growing rapidly

• Most users already own high-end VR headsets

• AR is replacing all traditional forms of media