Mastering Survey Design

What is a leading question?

• A leading question is a type of question that prompts or encourages the desired answer.

• A leading question is a type of question that asks for a yes or no response only.

• A leading question is a neutral question that does not influence the answer.

• A leading question is a question that provides multiple-choice answers without bias.

Identify an example of a double-barreled question.

• Should we implement the new policy?

• Do you support the new policy and the budget cuts?

• What do you think about the budget?

• Do you like the new policy?

What is ambiguous wording in survey questions?

• Wording that is clear and straightforward.

• Ambiguous wording in survey questions is language that can be interpreted in multiple ways.

• Questions that have a single correct answer.

• Language that is only understood by experts.

How can leading questions bias survey results?

• Leading questions can bias survey results by suggesting a preferred response, influencing how respondents answer.

• Leading questions are used to ensure accurate data collection.

• Leading questions provide clear guidance for respondents.

• Leading questions help gather unbiased opinions.

What is the best way to phrase a neutral question?

• Use yes/no questions to limit responses.

• Ask leading questions to guide the answer.

• Use concrete formats and avoid leading language.

• Phrase questions in a way that suggests a preferred answer.

Why is it important to avoid jargon in survey questions?

• Jargon makes questions more interesting.

• Using jargon helps to confuse respondents.

• Jargon is necessary for technical accuracy.

• It is important to avoid jargon in survey questions to ensure clarity and accurate responses.

What is the impact of question order on survey responses?

• The order of questions is irrelevant to the survey's overall validity.

• Question order has no effect on survey responses.

• Survey responses are only influenced by the length of the questions.

• Question order can significantly impact survey responses by influencing interpretation and mindset.

How can you ensure clarity in survey questions?

• Use complex terminology

• Provide vague instructions

• Use simple language, be specific, avoid jargon, and provide clear instructions.

• Ask multiple questions at once

What is a closed-ended question?

• A closed-ended question is one that has no specific answer options.

• A closed-ended question is a type of survey question that requires an essay response.

• A closed-ended question allows for open discussion.

• A closed-ended question is a question that restricts the respondent to a limited set of responses.

Provide an example of a leading question.

• Don't you think that this solution is the best one?

• Is this solution the worst one?

• What do you think about this solution?

• Should we consider other options?