ADVERTISEMENT 1

What should every advertisement include to clarify what the business does?

• A catchy slogan

• A logo or business name

• A long description

• A list of services

What does CTA stand for in advertising?

Which of the following is a design guideline for creating effective ads?

(a)  

• Use as many colors as possible

• Create a hierarchy of information
• Include every detail about the business

• Use only one font type

Draw an emoticon representing your feeling if you have a very successful business.

What is the best combination of colors for readability in advertisements?

• text

• on a

• light

• dark

• background

Which method is suggested for defining advertising goals?

The options below deal with the meaning of 'less is more' in advertising design. Organize them into the right categories.

Groups:

(a) TRUE

,

(b) FALSE

• Only one bright color is better

• Simplicity is better

• Small image is better

• Compact information is better

Match them.

• logo

• meaningful, memorable, representing your vision & mission

• name

• unique, short, focus on benefit

• slogan

• simple, memorable, timeless

What is a common mistake in typography for advertisements?

• Using too many font types

• Using contrasting colors

• Using large font sizes

• Using sans-serif fonts

What is essential for an advertisement to produce measurable action?

• A long video

• Multiple images

• A strong headline

• A detailed description