KFC Quiz

Who is the founder of KFC (Kentucky Fried Chicken)

• Ray Kroc

• Colonel Harland Sanders

• Dave Thomas

• Richard McDonald

How did customers place orders in the old method at KFC?

• Through self-service kiosks

• By speaking to a cashier at the counter

• Using a mobile app

• By scanning a QR code

Which feature is not part of the new customer experience at KFC?

• Digital order tracking

• Less human interaction

• Manual ticket writing

• Enhanced customization options

How does the integration of data analytics in the new KFC in-store ordering method improve both customer experience and operational efficiency, and what are the potential drawbacks of this approach from a privacy and human-centric design perspective?

• It helps tailor promotions and speed up processes, but may compromise customer privacy and reduce personal service quality

• It only speeds up kitchen processes, but has no impact on customer data or privacy

• It eliminates the need for kitchen staff, making service entirely automated

• It improves personal service by increasing face-to-face interactions and ignoring customer data

In transitioning from manual to digital order systems at KFC, how might the reduction of face-to-face interactions affect customer loyalty and satisfaction in the long term, especially among diverse age groups?

• Older customers may feel alienated due to reduced personal service, while younger customers appreciate speed and control — creating a loyalty gap between generations

• All age groups will equally prefer digital systems for speed and will show no loyalty difference

• Digital systems guarantee increased loyalty across all demographics because of their efficiency

• Customer loyalty depends solely on food quality and is not influenced by ordering methods

From a systems integration perspective, what is a significant advantage of syncing KFC’s self-service kiosks, mobile apps, and kitchen operations into one central platform, and what risk does this centralization introduce?

• It improves efficiency and real-time updates but creates a single point of failure if the system goes down

• It eliminates the need for IT support and completely prevents technical issues

• It reduces training needs and guarantees full system security

• It simplifies menus and ensures customers only order what the system recommends