Digital Marketing Final Exam Prep

What do Instagram, Oculus, and WhatsApp all have in common?

• They are owned by Facebook.

• They were all originally social media sites.

• They are the top three largest social media sites.

• They are social media planning programs.

________ is a measurement of customer's familiarity with a brand and its products and/or services.

• Brand senitment

• Customer satisfaction

• Brand awareness

• Cusomter support

Which of the following highlights a key difference between one-to-many and one-to-one marketing?

• One-to-one marketing is an indirect form of marketing, while one-to-many marketing is direct.

• One-to-one marketing allows businesses to communicate to a large audience, while one-to-many relies on businesses understanding customers’ individual choices.

• One-to-one marketing is considered personalized marketing, while one-to-many is considered an indirect form of marketing.

• One-to-one marketing occurs when a business sends a message to a single large audience, while one-to-many occurs when a business sends a message to many small audiences.

If a company posts 16 pieces of educational, informative, or entertaining content and four pieces of promotional content in one month, what rule is being followed?

• The rule of thirds

• The 80-20 rule

• The rule of balance

• The 50-50 rule

Snapchat, WhatsApp, and Facebook Messenger are examples of ________ applications.

• Instant messaging

• Text messaging

• Email

• Public forum

________ is the most popular video-sharing website.

• Snapchate

• Instagram

• YouTube

• Facebook

Facebook uses a ________ to show businesses how relevant or non-relevant their advertising efforts are.

• Relevancy score

• Authority grade

• Usability rating

• Value report

Social media marketers operate largely under which of the 4 P's?

• Product

• Promotion

• Place

• Price

True or False: When businesses use the word "messaging," they are only referencing a written set of words.

• True

• False

________ is the most popular photo-sharing social media application.

• Instagram

• Facebook

• Pinterest

• Snapchat