Relevence Theory

Who developed relevance theory?

• George Lacoff and Michael Langacker

• Dan Sperber and Deidre Wilson

• Charles Fillmore and George Lacoff

What is relevance theory?

• it is when people communicate with each other

• it is why people communicate with each other

• it is how people understand each other during communication

Importance of relevance in 1) communication and 2) cognition. Find INCORRECT one

• 1) makes undrestanding more polite

  2) guides smart thinking

• 1)makes understanding faster

  2)directs attention

• 1) makes understanding slow

  2) improves intuition

• 1)makes understanding clearer

  2)improves memory

A: I'll have the usual (cafe)

B: Got it.

• implicature

• context dependancy

• ellipsis

• sarcasm

A: Are you coming to the party?

B: I have an early meeting tommorow?

• context dependency

• ellipsis

• implicature

• directness

A: Who hid my purse?

B: Madina

• Cultural load

• Context dependency

• Implicature

• Elipsis

A: He is such a womenizer. I am sick of his behaviour

B: Apple doesn't fall far from the tree

• cultural load

• implicature

• context dependency

• ellipsis