Conventions of Form

Opinion column/Blog

• A discussion or informational website with formal text entries.

• A type of website that only includes academic articles.

• A discussion or informational website with informal diary-style text entries.

• A platform exclusively for video content.

News report/article/magazine Investigative article

• Objective tone with 5W 1H (5 words, 1 headline) and small paragraphs

• Narrative style with emotional appeal and long paragraphs

• First-person perspective with personal anecdotes and informal language

• Descriptive tone with detailed imagery and past tense

Travel Writing

• Narrative structure

• Use of technical jargon

• Focus on historical events

• Written in third-person

Diary

• Chronological order and emotive language.

• Formal tone and third-person perspective.

• Past tense verbs and detailed descriptions.

• Scientific language and objective observations.

Advertisements

• -Persuasive

• -Descriptive language / Imagery: Specific adjective, and concrete nouns

• -Call to action= retention also key

• -Audience target is key

Brochures and leaflets

• Brochures are often longer with multiple pages.

• Leaflets are typically longer than brochures.

• Both brochures and leaflets are always printed in color.

• Leaflets are usually more detailed than brochures.

Narrative

• -Fictional story 

• -Freytag’s Pyramid:

  • Exposition, rising action, climax, falling action, resolution

• -Imaginative 

• -Descriptive/ imagery

Podcast

• - Spoken language, conversational in tone

• - Highly formal and structured language

• - Focuses on multiple unrelated ideas

• - Content is always scripted and rehearsed

Newspaper article/story

• - Headings/Subheadings

• - Objective tone

• - 5Ws & 1H

• - Personal anecdotes

Autobiography

• A first person account of life written by the author

• A fictional story about someone's life

• A biography written by someone else

• A collection of letters and diary entries