Tesla’s non-traditional marketing strategies

1. 1. What is one of the primary ways Tesla promotes its products without traditional advertising?

• A. Radio commercials

• B. Word-of-mouth and customer referrals

• C. Magazine ads

• D. Billboards

2. Which social media platform is most actively used by Elon Musk to promote Tesla?

• A. Instagram

• B. LinkedIn

• C. TikTok

• D. X (formerly Twitter)

3. What type of marketing strategy does Tesla use to create buzz around product launches?

• A. Flyer distribution

• B. Paid influencer marketing

• C. Viral event marketing and live streams

• D. Pop-up ads

4. How does Tesla primarily generate leads without using traditional salespeople?

• A. Door-to-door sales

• B. Cold calling

• C. Online configurator and direct orders

• D. Mall kiosks

5. Tesla’s referral program is an example of what kind of marketing?

• A. Guerrilla marketing

• B. Affiliate marketing

• C. Referral and loyalty marketing

• D. Outbound marketing

6. Why is Tesla’s showroom strategy considered non-traditional?

• A. It only uses outdoor tents

• B. Showrooms are placed in high-traffic malls and don’t pressure for sales

• C. Showrooms are mobile vans

• D. It offers free snacks

7. What’s a key feature of Tesla’s non-traditional marketing approach?

• A. Heavy investment in TV advertising

• B. Sponsorships of sports teams

• C. Letting products and customer experience speak for themselves

• D. Hiring celebrity brand ambassadors