Search Header Logo

PMK - Chap 1

Authored by Mia Hoang

Mathematics

University

Used 1+ times

PMK - Chap 1
AI

AI Actions

Add similar questions

Adjust reading levels

Convert to real-world scenario

Translate activity

More...

    Content View

    Student View

25 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary focus of marketing according to the text?

Creating customer value

Maximizing profits

Increasing market share

Reducing costs

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT one of the five core marketplace concepts?

Sales

Needs

Wants

Demands

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does marketing myopia refer to?

Building customer relationships

Understanding market trends

Paying attention to products over benefits

Focusing on customer needs

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the definition of exchange in marketing?

The method of pricing products

The process of advertising

The act of selling products

The act of obtaining a desired object by offering something in return

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which company is mentioned as an example of creating customer value?

Amazon

Apple

Target

Walmart

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a market according to the text?

The set of actual and potential buyers

A method of advertising

A place where products are sold

A type of marketing strategy

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a value proposition?

A sales technique

A set of benefits promised to customers

A pricing strategy

A marketing strategy

Access all questions and much more by creating a free account

Create resources

Host any resource

Get auto-graded reports

Google

Continue with Google

Email

Continue with Email

Classlink

Continue with Classlink

Clever

Continue with Clever

or continue with

Microsoft

Microsoft

Apple

Apple

Others

Others

Already have an account?