SMGT10300 - Sports Marketing & Branding - Easter Quiz

What does the "I" in the AIDA model stand for?

• Influence

• Interest

• Information

• Insight

Specific information about people such as income, age, and gender gathered in the segmentation process is known as?

• Behavioural Data

• Psychographic Data

• Demographic Data

• Geographic Data

Which of the following can not be considered an element of branding

• Taglines

• Advertisements

• Logos

• Fonts

What your brand says, its values and what you want customers to feel when they interact with the brand is known as what?

• Brand Identity

• Brand Promise

• Mission Statement

• Marketing

Which of the following is a primary benefit for a company engaged in sports sponsorship by sponsoring a team or athlete?

• Increasing ticket sales at sporting events

• Reducing operational costs for the company

• Controlling the rules of the sponsored sport

• Gaining exposure through association with the team or athlete

In the context of sports marketing, what does “Americanisation” refer to?

• Replacing local sports with American sports leagues

• Promoting American sports internationally

• Encouraging athletes to train in the United States

• Adopting American-style sports marketing and commercial practices

Which of the following best describes “ambush marketing” in sports marketing?

• Using aggressive pricing to dominate the market during a sports event

• Covert marketing aimed at discrediting rival sponsors during a sports event

• Associating with an event without being an official sponsor

• A brand becomes an official sponsor to gain exclusive marketing rights

What was the estimated value of the Irish sponsorship market in 2024?

• €250 million

• €180 million

• €225 million

• €215 million

Name the only male athlete in the Top 5 most marketable personalities, according to the 2025 onside sponsorship index.

• Rory McIlroy

• Evan Ferguson

• David Clifford

• Caelan Dorris

According to Deloitte, what is the projected global revenue of women’s sport in 2025?

• $2.23 billion

• $2.35 billion

• $2.3 billion

• $2.47 billion