Psychological Environment

Which one is NOT a part of wayfinding environmental variables according to Weisman (1981)

• building configuration

• use of sign and room numbers

• architectural differences between building sections

• landmarks within building or outside

• visual cues inside the stores

Which one is NOT a finding in the study by Dogu and Erkip (2000)

• corridors indicate travelling direction

• jumbled number of door numbers

• there are three entrances to the mall

• 'You Are Here' map is hard to see

Which pattern was the mode of the study by Gil et al (2009)

• Short Trip

• Round Trip

• Central Trip

• Wave Trip

Based on the study by Gil et al, which TWO have the highest chance to shop most

• The Specialist & The Native

• The Native & The Explorer

• The Tourist & The Explorer

• The Explorer & The Raider

Which 3 are common menu mistakes as identified by Pavesic et al

• Prices too obvious

• Not reflecting the overall restaurant concept

• inefficient use of space

• hard to obtain

• overly focused on selected menu items

Which ONE is not true about study 1 by Dayan & Bar Hillel (2011)

• included six soft drinks, 8 desserts, 10 main courses and four appetizers

• menu and descriptions are of Israeli's pizza chain

• Field Experiment

• items at the end of each category has 56% chance to be chosen

Based on the study by Lockyer (2006), which description is the 'safest' option for a restaurant menu

• Poulet sautee chasseur

• Chicken sauteed in butter and served in sauteed chasseur

• Spring chicken cooked and served in new season mushroom

• The most tender chicken cooked till golden and sewed with a delicious sauce

• Free ranged organic chicken cooked and served in naturally produced sauce

Which one is NOT true from the study by Robson et al

• self selected sampling

• three different scenarios of table spacing

• variables are only measured by self report

• people with more diner experience tend to be more picky with seat arrangements

• statements about behaviour responses are measured for perceived control, physical and sensory privacy, goal blocking perceived crowding and general comfort

Which 3 are true about the study by Milgram on defending your place in a queue

• Multiple intruders provoke more reactions

• queuers in front of intruders are more likely to react

• Mode of reaction is physical action

• Looks, glares and gestures happened in 14.7% of the trials

• series of field experiments

The 2nd study of Dayan & Bar Hillel include the followings except for

• coffee shop menu

• baseline, inside out baseline, mirror, inside out mirror

• one months field experiment

• 55% advantage of moving item from the middle to top

• 51% advantage of moving item to near middle to near end