Which of the following is not part of a brand's visual identity?

• Logo

• Font styles

• Customer reviews

• Color palette

What is the main purpose of competitor analysis in graphic design?

• To copy successful designs

• To find ways to stand out and improve your own design work

• To determine pricing only

• To see who has more followers

A brand specialist mainly focuses on:

• Coding and web development

• Visual storytelling and identity consistency across platforms

• Interior design

• Managing social media

Which design career path offers the most flexibility in clients and schedule?

• Web designer

• In-house designer

• Freelancer

• Brand specialist

Which of the following is an important step when starting a design business?

• Buying expensive software before having a plan

• Creating a business plan and portfolio

• Waiting until you get a degree

• Working completely alone

Why is networking important in the design world?

• To get free stuff

• To copy others’ ideas

• To build relationships, find job leads, and grow your reputation

• To avoid having to do online marketing

Describe one way a brand’s identity helps connect with a target audience.

What is one tool or method you can use to research your design competitors?

List two key skills or qualities that a successful freelancer needs.

Imagine you are starting a design business. What is one thing you would do to begin building your brand or client list?