Chapter 17-20 Review

Some companies build goodwill by advocating for what type of issues?

• Community issues

• Financial issues

• Environmental issues

• Legal issues

What is an example of loyalty marketing programs used by supermarkets?

• Store checks tied to grocery purchases

• Discount coupons for new customers

• Free samples at the entrance

• Seasonal sales events

What is an advantage of publicity compared to other forms of promotion?

• It is more expensive

• It reaches fewer people

• It costs less

• It is less effective

Why is visual merchandising considered a form of personal selling?

• It uses digital advertisements

• It focuses on customer’s emotional buying motives

• It offers discounts

• It involves direct communication

What role does the storefront play for a business?

• It increases online sales

• It projects a brand identity

• It reduces operational costs

• It limits customer access

Why are mannequins considered valuable tools in retail?

• They increase storage space

• They enhance the shopping experience

• They reduce labor costs

• They provide security

What should a new retail clothing store targeting girls aged 14-21 use to attract customers?

• Neutral colors and dim lighting

• Strong colors and bright lighting

• Soft music and pastel colors

• Minimalist design and natural light

How can newspapers effectively target advertising?

• By focusing on international news

• By targeting people living in certain areas

• By offering free subscriptions

• By using digital platforms

A 10-percent return or redemption rate for printed direct mail is considered:

• Low

• Average

• High

• Unimportant

What does advertising demonstrate?

• The cost of a product

• The features and benefits of a good or service

• The disadvantages of a product

• The manufacturing process