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Consumer Behavior Quiz

Authored by An Minh

Mathematics

University

Used 1+ times

Consumer Behavior Quiz
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109 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Individuals and households that buy or acquire goods and services for personal consumption make up the ________.

consumer market

market offering

market mix

subculture

social class

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Marketing stimuli include which of the following?

economic stimuli

price stimuli

technological stimuli

social stimuli

cultural stimuli

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is one of the other stimuli present in a buyer's environment apart from marketing stimuli?

product stimuli

cultural stimuli

price stimuli

place stimuli

promotion stimuli

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Companies can research many aspects of buying decisions. However, the one that is the most difficult to identify is ________.

what consumers buy

how and how much they buy

why they buy

when they buy

where they buy

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

According to the model of buyer behavior, which of the following is one of the two primary parts of a "buyer's black box"?

technological stimuli

buyer's decision process

buyer's spending habits

social stimuli

promotion stimuli

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Marketing stimuli consist of the four Ps. Which of the following is NOT one of these?

product

packaging

price

promotion

place

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In the model of buyer behavior, which of the following is NOT a major type of force or event in the buyer's environment?

economic

technological

social

political

cultural

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