Apple Watch * IO

What was Apple’s main strategic differentiator in launching the Apple Watch?

• Lowest price among all competitors

• Longest battery life on the market

• Deep integration with the iPhone ecosystem

• Android compatibility

When did Apple announce its entry into the smartwatch market?

• September 2010

• September 2012

• September 2014

• September 2016

What was the starting price of the Apple Watch Sport model?

• $220

• $349

• $380

• $300

Apple used its iPhone ecosystem to create which competitive advantage?

• Cost leadership

• Cross-brand compatibility

• Switching costs

• Longer battery life

Which competitor’s smartwatch was known for its cross-platform compatibility and 7-day battery life?

• LG

• Samsung Gear S

• Pebble

• Moto 360

Apple didn’t just sell a smartwatch. They sold a...

• A pure health-tracking device

• A smartphone replacement

• A functional tech gadget only

• A fashion accessory first, tech product second that said, “Yes, I have taste”

According to the demand equation, what happens to Apple Watch demand if Samsung Gear S price increases?

• Apple Watch demand decreases

• Apple Watch demand increases

• Apple Watch demand stays the same

• It depends on iPhone price

Which factor was not a major challenge for smartwatch adoption mentioned in the case?

• Battery life

• Smartphone dependence

• Limited color options

• Privacy and medical data concerns