Publication

Promotions refer to:

• The process of producing goods and services.

• The distribution of products to customers.

• The entire set of activities that communicate the product, brand

• The pricing strategy for a product.

Which of the following is a primary goal of promotion?

• Reducing production costs.

• Creating awareness of a product or service.

• Streamlining the supply chain.

• Improving employee satisfaction.

Giving away free samples is a promotional tactic primarily aimed at:

• Keeping loyal customers.

• Increasing the frequency of use.

• Getting consumers to try products.

• Providing information about a product.

Informative promotion is most common in which stage of the product life cycle?

• Maturity stage.

• Decline stage.

• Early stages.

• Growth stage.

What is the term for the combination of different promotional methods a firm uses?

• Marketing mix.

• Communication strategy.

• Promotional mix.

• Advertising campaign.

Which element of the promotional mix involves face-to-face presentation to a prospective buyer?

• Traditional advertising.

• Sales promotion.

• Public relations.

• Personal selling.

Marketing activities that stimulate consumer buying through coupons and samples are known as:

• Public relations.

• Traditional advertising.

• Sales promotion.

• E-commerce.

Generating "buzz" about a product or company through platforms like Facebook and Twitter falls under:

• Public relations.

• Traditional advertising.

• Social media.

• E-commerce.

A comprehensive overview of your financial goals and the steps to achieve them is called a:

• Marketing budget.

• Business plan.

• Financial plan.

• Sales forecast.

Determining the capital structure of a business involves deciding on:

• The pricing of products.

• The relative proportion of debt and equity.

• The methods of promotion.

• The distribution channels.