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Authored by Jorita Manayon

English

Professional Development

Used 1+ times

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10 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Promotions refer to:

The process of producing goods and services.

The distribution of products to customers.

The entire set of activities that communicate the product, brand

The pricing strategy for a product.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is a primary goal of promotion?

Reducing production costs.

Creating awareness of a product or service.

Streamlining the supply chain.

Improving employee satisfaction.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Giving away free samples is a promotional tactic primarily aimed at:

Keeping loyal customers.

Increasing the frequency of use.

Getting consumers to try products.

Providing information about a product.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Informative promotion is most common in which stage of the product life cycle?

Maturity stage.

Decline stage.

Early stages.

Growth stage.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the term for the combination of different promotional methods a firm uses?

Marketing mix.

Communication strategy.

Promotional mix.

Advertising campaign.

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which element of the promotional mix involves face-to-face presentation to a prospective buyer?

Traditional advertising.

Sales promotion.

Public relations.

Personal selling.

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Marketing activities that stimulate consumer buying through coupons and samples are known as:

Public relations.

Traditional advertising.

Sales promotion.

E-commerce.

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