Outdoor Advertising Quiz

Which of the following is a primary advantage of outdoor advertising?

• Limited audience reach

• High production cost

• Constant 24-hour visibility

• Requires celebrity endorsement

What is the term for the client's process of checking if outdoor signs are posted and maintained properly?

• Space evaluation

• Site surveying

• Ad rotation

• Riding the boards

What should be avoided in outdoor advertising design for better readability?

• Simple backgrounds

• Bright and bold colors

• Long copy that takes over 8 seconds to read

• Clear product identification

Which form of outdoor advertising is painted rather than papered and more permanent?

• Poster panels

• Painted bulletins

• Spectaculars

• Transit ads

Which of the following is the most expensive form of outdoor advertising due to its lights and motion?

• Poster panels

• Painted bulletins

• Spectaculars

• Utility bills attachment

Which of the following is NOT a factor in choosing a location for outdoor advertising?

• Placement

• Surrounding advertisements

• Sound effects

• Traffic volume

Poster panels are typically contracted for a minimum of:

• 7 days

• 15 days

• 30 days

• 60 days

The term 'roving billboards' may also be referred to as:

• Painted bulletins

• Port panels

• Direct banners

• Electronic boards

Which of the following is an example of non-traditional outdoor media?

• Poster panel

• Painted bulletin

• Lamp post banner

• Spectacular

Which of the following sizes is commonly used for roving billboard front tops?

• 11 x 42 inches

• 15 x 9 feet

• 63 x 60 x 49 inches

• 22 x 21 inches