Package design

How does packaging design influence consumer behavior according to the guide?

• It makes products more expensive.
• It reduces the need for marketing.
• It tells a story about the product.
• It has no impact on consumer choices.

How does packaging design influence consumer behavior according to the text?

• It determines the price of the product.
• It affects how the product is perceived and whether it is purchased.
• It has no impact on consumer choices.
• It only matters for online sales.

What are the three questions you must answer before starting the packaging design process?

• What is the price, what is the brand, and what is the target market?
• What colors to use, what materials to choose, and what shape to make?
• What is the product, who is buying it, and how are they buying it?
• What is the size, what is the weight, and what is the shipping method?

Which of the following is NOT a factor to consider when designing packaging?

• The brand's aesthetic
• The target audience
• The product's characteristics
• The weather conditions

What is one consideration for packaging design when targeting older adults?

• Selecting complex shapes for packaging.
• Using larger text for better readability.
• Choosing bright colors to attract attention.
• Using smaller text for better readability.

What is a key factor to consider when designing packaging for online sales?

• It should be visually appealing on a store shelf.
• It should have a lot of extra space.
• It should prevent the product from rattling during shipping.
• It should be made of expensive materials.

What should be the centerpiece of your packaging design according to the text?

• The most important information about the product
• The product price
• The colors used in the design
• The brand name

Why is it important to gather consumer feedback during the packaging design process?

• To ensure the packaging is visually appealing
• To increase the number of colors used
• To determine if the packaging communicates the intended message
• To reduce production costs

What does the term 'dieline' refer to in packaging design?

• The final printed design
• The flattened pattern for packaging layout
• The color scheme used
• The type of material selected

Which printing method is more economical for large volumes of packaging?

• Screen printing
• Offset printing
• Digital printing
• Lithography