5-3 Role of Finance in Marketing Review Business U

The process of recording, maintaining, and reporting an organization’s financial transactions and records is called ________.

• Accounting

• Auditing

• Budgeting

• Marketing

A tangible or intangible resource that has economic value, owned by a person or organization is called an ________.

• Asset

• Liability

• Expense

• Revenue

A financial statement that marks a company's financial situation at a moment in time, showing all assets, liabilities and owners’ equity is called a ________.

• Balance Sheet

• Income Statement

• Cash Flow Statement

• Statement of Retained Earnings

Money used to make an investment, produce a product, fund operations, and generate income is called ________.

• Capital

• Revenue

• Liability

• Dividend

The length of time, measured in days, that it takes a company to convert its investment in inventory into cash is called the ________.

• Cash Conversion Cycle

• Operating Profit Margin

• Debt-to-Equity Ratio

• Current Ratio

Items like cash or other assets that can be converted to cash within one year’s time are called ________.

• Current Assets

• Fixed Assets

• Intangible Assets

• Deferred Revenue

All debts or bills that are due to be paid within one year’s time are called ________.

• Current Liabilities

• Fixed Assets

• Capital Reserves

• Long-term Loans

The management of the assets, liabilities, equity, and cash flow of an organization, financial analysis like ROI and ROE, and financial planning of future growth is called ________.

• Finance

• Marketing

• Operations

• Human Resources

To evaluate the financial well-being and invest-ability of a business and its various financial transactions, based on profitability, stability, liquidity, rates of return, and other financial measures of success is called ________.

To obtain and provide capital to fund a business venture and its on-going operations is called ________.

• Financing

• Marketing

• Auditing

• Recruiting