Consumer Decision Making Process Quiz

What is the Consumer Decision Making Process?

• A random choice made by consumers

• A systematic approach consumers use when making a purchase

• A five-step process

• A method that ignores consumer behavior

What does the Consumer Decision Making Process help businesses do?

• Ignore consumer behavior

• Confuse consumers

• Understand and influence consumer behavior

• Make random decisions

What is an example of an internal stimulus that triggers problem recognition?

• Advertisement

• Hunger

• Recommendation

• Smartphone

What is an example of an external stimulus that prompts problem recognition?

• Discomfort

• Hunger

• Advertisement

• Thirst

What stage involves consumers realizing they have a need?

• Stage 1: Problem Recognition

• Stage 2: Information Search

• Stage 3: Evaluation of Alternatives

• Stage 4: Purchase Decision

What is an example of an internal search when gathering knowledge about potential solutions?

• Consulting friends and family

• Recalling previous experiences

• Reading online reviews

• Comparing product specifications

What is one way to gather information from external sources?

• Recalling previous experiences

• Consulting friends and family

• Daydreaming

• Guessing

What is one of the key considerations for consumers when evaluating options?

• Color

• Price

• Size

• Location

What is one factor that influences the final purchase decision?

• Price concerns

• Perceived value

• Uncertainty

• Complex purchasing process

Which stage involves managing feelings of regret after a purchase?

• Customer satisfaction assessment

• Cognitive dissonance management

• Product evaluation

• Purchase decision