Chapter 6

What is the primary goal of audience-centeredness?

• To focus on the speaker's expertise

• To keep the audience’s needs and interests in mind during speech preparation

• To impress the audience with technical jargon

• To ensure the speaker speaks for the allotted time

Which of the following questions is NOT part of the audience-centeredness approach?

• To whom am I speaking?

• What do I want them to know, believe, do?

• What is most effective way of accomplishing that?

• How can I create a good impression on the speaker?

Egocentrism refers to:

• The tendency to focus on the audience's needs

• The tendency to focus on one's own values, beliefs, and well-being

• The act of analyzing the audience demographics

• The ability to adjust one's speech based on feedback

Stereotyping in audience analysis is:

• A thorough understanding of cultural background

• An oversimplified image of a group, assuming all members are alike

• An effective way to engage the audience

• A method to ensure inclusivity in speech preparation

Which of the following best describes an attitude in audience analysis?

• A physical condition that affects audience engagement

• A frame of mind in favor of, or opposed to, a person, policy, belief, or institution

• The number of people attending the speech

• The cultural background of the audience