Marketing quốc tế

What is Nike's primary promotional approach in the U.S.?

• A. Focus on local athlete endorsements only

• B. Bold, socially impactful advertising campaigns such as “Just Do It” featuring famous athletes

• C. Exclusive product releases through e-commerce

• D. Minimal advertising, relying on word-of-mouth

What technological advancements does Nike emphasize in its products in the U.S.?

• A. Simple product design without technological enhancements
  

• B. Performance-enhancing technologies like Nike Air, Lunarlon, and ZoomX

• C. Low-tech footwear that focuses solely on aesthetics

• D. Non-athletic lifestyle products with no focus on performance

What is Nike's global pricing strategy?

• A. Budget pricing strategy to appeal to all consumers

• B. Discount pricing strategy to increase market share

• C. Premium pricing strategy to reflect quality, technology, and brand prestige

• D. Uniform pricing across all markets

How does Nike adjust its pricing strategy in Vietnam?

• A. It adjusts prices based on local economic conditions, offering both premium and more affordable products

• B. It maintains the same pricing strategy as in the U.S.

• C. It lowers all product prices to attract more customers

• D. It only focuses on premium products, ignoring local economic conditions

What is the typical price range for Nike footwear in Vietnam?

• A. 1.5 million VND to 5.5 million VND (approximately $60–$220 USD)

• B. 500,000 VND to 2 million VND

• C. 10 million VND to 15 million VND

• D. 1 million VND to 3 million VND

How does Nike maintain its premium brand image while making its products more accessible in Vietnam?

• A. By introducing lower-end products with fewer features

• B. By limiting product availability and using exclusive selling points

• C. By offering only luxury items with higher prices

• D. Through frequent promotional campaigns, installment payment options, and collaborations with local retailers

What is the price of a Nike Revolution model in Vietnam?

• A. 500,000 VND

• B. 3.5 million VND

• C.1.5 million VND

• D. 5.5 million VND

What distribution model has Nike shifted towards globally?

• A. Traditional retail-based distribution

• B. Direct-to-Consumer (DTC) distribution model

• C. Wholesale distribution through third-party retailers

• D. Exclusive online sales through Nike’s website only

In Vietnam, which distribution channels does Nike use?

• A. Only flagship and branded stores

• B. Only e-commerce platforms

• C. A mix of flagship stores, e-commerce platforms, and licensed retail partners

• D. Only licensed retail partners

How does Nike's approach to retail in Vietnam differ from the U.S.?

• A. Vietnam relies solely on e-commerce platforms for sales

• B. The U.S. has a stronger Direct-to-Consumer (DTC) model with full control over sales and customer data

• C. Vietnam operates mainly through third-party retailers without flagship stores

• D. The U.S. has only licensed retail partners, with no direct sales