Understanding Consumer Behaviour Quiz

What is consumer behaviour primarily concerned with?

• Product manufacturing

• Marketing strategies

• Supply chain management

• Making purchase decisions

Which of the following is NOT a factor influencing consumer buying behaviour?

• Cultural Factors

• Social Factors

• Economic Factors

• Psychological Factors

What is the first step in the consumer buying decision-making process?

• Need Recognition

• Postpurchase Behavior

• Information Search

• Evaluation of Alternatives

What type of decision-making is characterized by frequently purchased, low-cost goods?

• Complex Decision Making

• Routine Response Behavior

• Limited Decision Making

• Extensive Decision Making

Which factor is described as the set of values and norms that shape human behavior?

• Individual Factors

• Psychological Factors

• Cultural Factors

• Social Factors

What is the driving force that causes a person to take action to satisfy specific needs?

• Cognition

• Perception

• Learning

• Motivation

In the information search step, what does internal information search involve?

• Seeking external advice

• Recalling past information

• Searching online

• Asking friends

Which of the following best describes cognitive dissonance?

• Satisfaction with a purchase

• A type of consumer behavior

• Inner tension from conflicting values

• A decision-making strategy

What is the role of opinion leaders in consumer buying behaviour?

• To conduct market research

• To create marketing campaigns

• To influence the opinions of others

• To provide financial advice

What is the primary focus of psychological factors in consumer behaviour?

• Social interactions

• Economic conditions

• Individual perceptions and motivations

• Cultural influences