55 Multiple choice questions

Steven works for a small software start up firm that is looking to use Facebook and Twitter to increase future revenue by building a larger potential customer base for their upcoming software release. Which of the following is a metric that could be used to evaluate the success of this social media campaign?

• An Increase In sales of their current software release. If sales Increase by 10%, the campaign will be considered a success.

• The number of likes and comments each post receives. If more than 10 followers like or comment on each post in the campaign, it will be considered a success.

• The total number of followers on each platform. If followers on each platform increase by at least 10%, the campaign will be considered a success.

• The number of link-clicks each post receives. If more than 50 followers click through to the company Web site on each post in the campaign, it will be considered a success.

A company has a goal of increasing revenue from social media sites by 15% in the quarter. They know the costs of their paid advertising and internal resources to promote the social media platform. They also have a readily available metric (sales orders) and are collecting data on conversions from follower to lead to sale. What is the company trying to calculate?

• Return on Engagement

• Social Media Optimization

• Return on Investment

• Quality Score

A start up business is designing fabric patterns for the home fashion industry. What kind of platforms will best meet the business's social media marketing needs?

• Microblogging sites, such as Twitter

• Professional networking sites, such as LinkedIn

• Photo oriented sites such as Instagram, or Pinterest.

• Content sharing sites, such as Facebook or MySpace

A major winter snow storm has closed a highway that runs through a national park. The park services announce the closure in microblogging sites and major social media sites. They get several responses from Park visitors requesting evacuation assistance. This behavior commonly is referred to as:

• Crowdshaping

• Crowdsourcing

• Crowdrising

• Crowdfunding

Jennifer works for a company that sells non-toxic, environmentally friendly cleaning products. She is making a list of content she would like to use in the social media campaign. What content should she create in order to have an impact across multiple social media platforms?

• A wide variety of images with eye-popping color schemes, infographics similar to their competitors' and a podcast discussing how well their products work

• Images that contain the brand color scheme and products infographics on the impact of toxic cleaning chemicals on the environment compared to their products and videos demonstrating how well the products work.

• A profile and a cover photo to repurpose across all platforms and a full length video of an infomercial the company recently aired on regional television

• Several trendy collage images with various filters, an elaborate infographic explaining the chemistry behind their cleaning products and video interviews with various members of the marketing and sales team

A marketing team has received a report that identifies several target audiences they develop a plan to offer new products to the audience is based on the data in the report what stage of social media mining is this?

• Preprocessing

• Evaluation and Interpretation.

• Analyzing

• Transformation

Linda has been assigned to grow the social media community for a healthcare provider association. She wants to include open job postings and mentoring sections in the community to help people network. What types of risks will she need to address as she develops the strategy for these community areas?

• Theft of Intellectual property and corporate Identity

• Damage to reputation and legal Issues

• Cybercrime and financial loss

• Regulatory compliance and privacy violations.

Thaysha works in social media marketing for an established online shoe company. The company uses many simultaneous social media campaigns to encourage current and potential customers to purchase the latest fashion trends. During which stage of the media campaigns should Thaysha define her audience is position in the social media funnel?

• Development

• Planning

• Analysis

• Implementing

Elisha is the social media risk manager for a large retail shopping service she has a comprehensive strategy to manage social media risks. She has implemented a program to train all departments within the company to risk aware. What tasks should she perform to ensure all departments are performing as expected?

• Revise policies, restrict employee access to social media sites, and investigate incidents.

• Train employees in more departments, respond to legal inquiries, and escalate issues.

• Monitor activities for risks, measure and gather appropriate data and create reports that assess risks and suggest controls.

• Identify control requirements, regulatory requirements, and reporting requirements.

A company specializing in European river cruises wants to expand its business to ocean cruises. It has a growing base of followers on popular social media platforms. Which social media tool can they use to attract new followers who are interested in ocean cruising?

• Organic advertising

• Influencers

• Paid advertising

• Word-of-mouth advertising