Chapter 15 Designing with Purpose

In the eye-tracking research, what did readers wear to track their eye movements while they read?

• Headphones

• Glasses

• Wristbands

• Hats

What did scientists learn from eye-tracking research?

Select ALL that apply:

• Alternative story forms draw attention and help readers remember facts

• Headlines and photos are not looked at first

• Small headlines are read before large ones

• Packaged stories attract more attention

Aiming for smart design: What is considered 'king' in smart design, aiming to get the audience to read the story?

• Content

• Color scheme

• Font size

• Layout

What should you look for when creating a headline?

• Plays on words

• Long and complex sentences

• Irrelevant details

• Unclear messages

What should you do to make online infographics more engaging according to the guidelines for alternative story forms?

• Make online infographics interactive

• Use only static images

• Add lengthy paragraphs of text

• Avoid using any visuals

Which of the following is NOT considered an alternative story form?

• Quote reel

• Bio Box

• Weather update

• Glossary

• Teaser

Which of the following is NOT considered an alternative story form?

• Checklist

• Interview

• Map

• Diagram

• Pull Quote

Which of these are good sources for finding design inspiration?

• Magazines and newspapers

• Design Annuals

• Online Image Boards

• Everyday Life

• All of these

Which element of page design involves font, weight, and color?

• Type

• Layout

• Spacing

• Imagery

What does the element 'Scale' refer to in page design?

• Relative size of elements

• Color scheme of the page

• Font style used in text

• Alignment of images