Marketing MCQs

The 4Ps of marketing are:

• Product, Price, People, Process

• Product, Price, Place, Promotion

• People, Promotion, Plan, Product

• Plan, Price, Positioning, Product

A brand is best defined as:

• A type of product

• A unique design, sign, or name

• A logo used for promotion

• A legal patent

In B2B marketing, the focus is more on:

• Impulse buying

• Emotional appeal

• Personal selling and relationship building

• Celebrity endorsements

Which of the following is a digital marketing channel?

• Television

• Newspaper

• Instagram

• Billboard

Market segmentation means:

• Breaking market into unrelated parts

• Identifying various groups within a market

• Randomly assigning ads

• Selling products in bulk

A SWOT analysis evaluates:

• Strategy, Work, Output, Tactics

• Strengths, Weaknesses, Opportunities, Threats

• Sales, Workload, Operations, Trends

• Skills, Work, Objectives, Time

What does USP stand for in marketing?

• Ultimate Selling Practice

• Unique Selling Proposition

• Unique Service Promotion

• Unitary Sales Plan

Which metric is used to measure customer satisfaction?

• ROI

• NPS

• CPA

• CTR

Viral marketing relies on:

• Paid advertising

• Customer referrals and word of mouth

• Sales reps

• Discounts

Who is known as the "Father of Modern Marketing"?

• Philip Kotler

• Peter Drucker

• David Aaker

• Seth Godin