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Chapter 8 Revision

Authored by Yasmin Abuqare'

Business

10th Grade

Used 1+ times

Chapter 8 Revision
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23 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following best defines product quality?

The cost to produce the product

The customer’s perception of the product’s ability to meet their needs

The materials used in the product

The product’s packaging design

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary purpose of branding?

To create a unique product

To identify the product and differentiate it from competitors

To reduce production costs

To provide extensive customer service

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT a level of brand familiarity?

Brand recognition

Brand preference

Brand recall

Brand disloyalty

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which product class is most likely to require careful consideration before purchase?

Impulse products

Convenience products

Shopping products

Staples

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does the packaging of a product primarily affect?

The color of the product

The product’s price

The product's ease of use and protection during transport

The environmental impact

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which product class is characterized by frequent, low-cost purchases with minimal effort?

Convenience products

Specialty products

Emergency products

Shopping products

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the best example of an emergency product?

A designer watch

A bottle of water during a hike

A luxury car

A textbook for school

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