Chapter 8 Revision

Which of the following best defines product quality?

• The cost to produce the product

• The customer’s perception of the product’s ability to meet their needs

• The materials used in the product

• The product’s packaging design

What is the primary purpose of branding?

• To create a unique product

• To identify the product and differentiate it from competitors

• To reduce production costs

• To provide extensive customer service

Which of the following is NOT a level of brand familiarity?

• Brand recognition

• Brand preference

• Brand recall

• Brand disloyalty

Which product class is most likely to require careful consideration before purchase?

• Impulse products

• Convenience products

• Shopping products

• Staples

What does the packaging of a product primarily affect?

• The color of the product

• The product’s price

• The product's ease of use and protection during transport

• The environmental impact

Which product class is characterized by frequent, low-cost purchases with minimal effort?

• Convenience products

• Specialty products

• Emergency products

• Shopping products

What is the best example of an emergency product?

• A designer watch

• A bottle of water during a hike

• A luxury car

• A textbook for school

Which product class includes products that consumers are willing to make a special effort to buy?

• Impulse products

• Specialty products

• Convenience products

• Shopping products

Which of the following best describes the product class “impulse”?

• Products bought frequently with little thought

• Products bought during emergencies

• Products bought without prior planning

• Products purchased after careful comparison

Technology integration in a product can provide a competitive advantage by:

• Reducing product variety

• Improving the product's performance or user experience

• Increasing production costs

• Making the product less durable