Marketing Management - Final Exam Study Guide

Utilizing research findings and data analysis is beneficial to the __________.

• Company, Stakeholders, and Customers

• Competitors only

• Suppliers only

• Government agencies only

Which best defines data security?

• protection of all data stored on a computer

• storing all data on hard copies so information cannot be retrieved by hackers

• the means of ensuring that data is kept safe from corruption and that access to it is controlled

• installing a firewall or spyware to detect unauthorized access

What is one of the key factors in effective security procedures?

• Do not allow anyone to carry bags in the area with the exception of small children

• Keep only one hard copy of the security procedures

• Maintain a list of emergency phone numbers

• Encourage employees to reference the security procedures manual prior to dealing with any problems

A term that began to be used in the early 1980s to describe the many steps on a path the product takes from its inception to its end consumer is:

• Supply Chain Management

• Transportation

• The Marketing Concept

• Distribution

______ is the loss of inventory that can be attributed to factors such as employee theft, shoplifting, administrative errors, cashier errors, and so on.

Simply put, forecasts are

• deadlines

• past experiences

• predictions

Where should employee expectations be detailed?

• in the employee handbook

• on a DVD

• on a flyer

• in an email

When a customer buys a frequently purchased, inexpensive item, this kind of buying behavior can be categorized as

• extended decision making

• routine response

• limited decision making

• impulse buying

What is a marketing channel and/or supply chain?

• The firms a company partners with to actively promote and sell a product.

• How a product moves from raw material, to finished good, to the consumer.

• Producers of raw materials that go into a product.

• Firms that resell goods "whole" to other companies without transforming the goods.

__________ is the set of activities designed to create a brand position in the minds of consumers.

• Branding

• Advertising

• Packaging

• Distribution